On June 19, 2025, the Industrial Transformation Park in Heshan City, Guangxi, was buzzing with activity. As the last container truck slowly rolled out of the production base of Guangxi Haimeiwe Brewing Co., Ltd., 140 tons of black rum were officially on their way to Papua New Guinea. Following the first overseas export of domestically produced rum in 2021, this marks another milestone breakthrough for Haimeiwe, signifying that Chinese premium rum is stepping onto the world stage with greater confidence. This cooperation not only represents a solid step forward in Haimeiwe's international brand strategy but also adds a rich note to the economic and trade exchanges between China and Papua New Guinea.  

Craftsmanship in Brewing, Aroma Floating Over the South Pacific  

Relying on Guangxi's unique subtropical climate and high-quality sugarcane resources, Guangxi Haimeiwe Brewing Company extracts premium molasses, and through continuous fermentation and copper pot distillation, produces richly flavored and layered black rum. The 140 tons exported under strict quality control and international certification perfectly meet the demands of overseas markets, demonstrating the competitiveness of "Made in China" in the premium liquor sector.  

Deepening Cooperation, Expanding the “Belt and Road” Market  

As an important country in the South Pacific region, Papua New Guinea has seen increasingly close economic and trade ties with China in recent years. This export is not only a key step for Haimeiwe to enter the Oceania market but also a vivid practice in responding to the "Belt and Road" initiative and promoting high-quality Chinese agricultural products to the world. In the future, the company plans to further expand its exports to Southeast Asia, Africa, and other regions, allowing more international consumers to savor the unique charm of Chinese rum.  

Quality as the Sail, Technology as the Helm: Haimeiwe's “Overseas Secret”  

Backed by strong technical support, the company possesses 10 patented inventions for rum. From sugarcane molasses fermentation to distillation and aging, every step ensures quality control. Its base liquor production line has an annual capacity of 4,000 tons, laying a solid foundation for global expansion. International certifications safeguard the product through ISO9001 quality management systems, export food production enterprise certification, and the national food safety production license, meeting high standards for overseas markets.  

Importers from Papua New Guinea highly praised Haimeiwe's black rum: "This rum has a full-bodied taste with unique caramel and vanilla flavors, which greatly appeals to local consumers." The success of this cooperation lays a strong foundation for a long-term partnership between both parties.  

A Promising Future: From “Chinese Brewing” to “Global Sharing”  

This export is an important step in Haimeiwe's "Internationalization 2.0 Strategy." In the future, the company plans to use Papua New Guinea as a springboard to expand into Southeast Asia, Oceania, and European markets, allowing the world to experience "Chinese brewing." As founder Professor Zou Yi said: "Every drop of rum carries the original intention of Chinese ingenuity. We firmly believe that with quality as our root and innovation as our wings, domestic rum will eventually spread its aroma across the seas!”