Recently, the new offline experience space 'Rum Bar Bar,' meticulously created by Guangxi Haimingwei Wine Co., Ltd., officially announced its grand opening! 'Rum Bar Bar' is located on the first floor of Xicheng Lychee Hotel in Lingshan, Guangxi, and will officially welcome guests on September 30, 2025.  

As a specialized benchmark company integrating rum research, production, and sales, Guangxi Haimingwei Wine Co., Ltd. focuses on product innovation and brand promotion. The opening of 'Rum Bar Bar' marks a key step for the brand on the dual-track development path of 'product display and business promotion.'  

As a pioneer in the domestic rum sector, the company has deeply cultivated the entire industry chain since its establishment. From raw material selection and process development to production, brewing, and market sales, it has built a closed-loop industrial system, leading industry development with professional expertise. The opening of 'Rum Bar Bar' is not merely a simple offline store expansion but an important carrier for the brand's strategic upgrade. On one hand, the bar will serve as an 'immersive display window' for the company's full range of rum products, allowing consumers to get close to everything from classic to limited editions and directly experience rum brewing craftsmanship and unique flavors; on the other hand, it will become a bridge for deep interaction between the brand and consumers. Through offline experiences, themed events, and tasting salons, more people can understand rum culture, helping 'Rum Bar Bar' develop a replicable and promotable offline model, laying a foundation for nationwide brand expansion. The opening of 'Rum Bar Bar' is an important milestone in the company’s extension from the 'product side' to the 'experience side.' Leveraging the advantages of the company’s full industry chain, 'Rum Bar Bar' will achieve the core feature of 'direct supply from the original factory, freshly presented,' offering consumers a high-cost-performance rum experience while also providing the industry with a new model for integrating 'production enterprises and offline experience.'  

During the opening period, 'Rum Bar Bar' will offer a variety of limited tasting packages, DIY cocktail experiences, and other activities, cordially inviting local consumers and rum enthusiasts to join this flavorful event. Looking ahead, the company will use 'Rum Bar Bar' as a starting point to continually deepen its offline experience layout, allowing more people to enjoy the charm and strength of locally-made Chinese rum.